A global pizza chain partnered with Pyxis to understand their competitive position and evaluate the financial impact of using third-party delivery apps. Pyxis used credit / debit card and e-receipt data to reveal that leveraging a 3P aggregator increased Pizza Co’s reach and profitability, leading to a decision to join a delivery app and see ~20% rise in net income and a 5.6% stock price jump.
The Challenge
A global chain specializing in pizza delivery and takeout had traditionally only used its own distribution network for deliveries, while competitors were increasingly adopting third-party aggregators. Pizza Co sought to benchmark current growth driver metrics to better understand their competitive position and evaluate potential growth opportunities, such as using third-party delivery apps to expand reach.
How Pyxis Helped
Pyxis provided analysis using a custom credit / debit card transaction and e-receipt dataset to Pizza Co to generate insights. Learn more about our custom delivery models.
The Results
Pyxis-led channel insights drove Pizza Co to join a 3P aggregator app, expanding its delivery / distribution network reach and leading to measurable growth.
