In our latest insights analysis, we looked into Amazon's record-breaking performance during Prime Day 2024, which saw a 2% increase in average daily sales compared to last year. Though Amazon saw a decrease in the spend per customer during Prime Day promotions, this was offset by the increase in the number of customers since 2023.

The analysis also provides a breakdown of Prime Day sales by generation, highlighting a notable shift in Millennial spending. While Gen Z shoppers saw the largest growth in sales, Millennials moved more of their spending to competitors in July 2024.

Read the full insights for deeper insights into how consumer behavior is shaping Amazon’s performance and influencing the broader retail landscape.