Channel Effectiveness

Measure and optimize performance across distribution channels

Questions our data answers

Channel Performance

Measure performance across channels vs. competitors (e.g., DTC, marketplaces, delivery apps)

Hard-to-reach Channel Performance

Monitor and optimize category performance in hard-to-track channels (Costco, TikTok, Walmart Online)

Brand / Asset Value

Evaluate a brand / asset’s value to a specific retailer or channel (e.g., avg. order size with brand vs. without)

Amazon First-party / Third-party Strategy

Develop insights on first-party vs. third-party selling strategies to maximize profitability and reach

Channel Subscription Features

Quantify the impact of subscription features like “Subscribe & Save” and “Auto-ship” (for select channels, including Amazon)

Our work with clients

Analysis

Used credit / debit card and e-receipt data to benchmark Pizza Co’s sales, order frequency / value, and delivery channel performance (own distribution network vs. third-party aggregators) against competitors

Results

Drove decision to join a third-party delivery app, leading to ~20% increase in net income and a 5.6% stock price surge

Additional case studies

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Vet Co

Pyxis enabled an investment fund to identify and unlock new growth levers for their veterinary portfolio company—pinpointing market expansion, pricing, and loyalty opportunities through spend data.

Consumer Services

Supermarket Co

To combat share loss, Supermarket Co partnered with Pyxis to analyze regional share trends and shopper behavior, uncovering localized strategies to boost competitiveness.

Retail

Hair Co

An investment fund engaged Pyxis to evaluate Hair Co’s investment potential and growth opportunities by leveraging Amazon data.

Private Equity

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