Customer Behavior
Understand and dissect customer behavior, loyalty, and acquisition
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Private equity due diligence
Questions our data answers
Share of Wallet
Measure and optimize your brand's share of wallet for customer spend within key categories
Longitudinal Shopping Behavior
Dissect how your customer spend has evolved over time by key categories
Retention / Churn
Analyze churned, retained, and new customers of selected merchants / products across markets
Customer Archetypes / Personas
Identify “core” customer archetypes / personas by value and behavior
Loyalty
Evaluate the impact of your loyalty program on customer spending behavior
Shopper Cohorts
Compare different shopper groups (e.g., customers acquired last year) on retention or spending
Our work with clients
Restaurant Co
Analysis
Overlaid third-party credit card transaction data with internal loyalty data to measure the uplift of spend and visit frequency for loyalty members by enrollment cohorts and uncover key behavioral differences in different participant groups
Results
Quantified ~$100M top-line impact and up to ~$5M in profit gains, allowing a data-driven decision to invest in the loyalty program
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market growth analysisPyxis platform
Additional case studies
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private equity
Vet Co
Pyxis enabled an investment fund to identify and unlock new growth levers for their veterinary portfolio company—pinpointing market expansion, pricing, and loyalty opportunities through spend data.
Consumer Services
private equity
Supermarket Co
To combat share loss, Supermarket Co partnered with Pyxis to analyze regional share trends and shopper behavior, uncovering localized strategies to boost competitiveness.
Retail
private equity
Hair Co
An investment fund engaged Pyxis to evaluate Hair Co’s investment potential and growth opportunities by leveraging Amazon data.
Private Equity

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