Customer Behavior

Understand and dissect customer behavior, loyalty, and acquisition

Questions our data answers

Share of Wallet

Measure and optimize your brand's share of wallet for customer spend within key categories

Longitudinal Shopping Behavior

Dissect how your customer spend has evolved over time by key categories

Retention / Churn

Analyze churned, retained, and new customers of selected merchants / products across markets

Customer Archetypes / Personas

Identify “core” customer archetypes / personas by value and behavior

Loyalty

Evaluate the impact of your loyalty program on customer spending behavior

Shopper Cohorts

Compare different shopper groups (e.g., customers acquired last year) on retention or spending

Our work with clients

Analysis

Overlaid third-party credit card transaction data with internal loyalty data to measure the uplift of spend and visit frequency for loyalty members by enrollment cohorts and uncover key behavioral differences in different participant groups

Results

Quantified ~$100M top-line impact and up to ~$5M in profit gains, allowing a data-driven decision to invest in the loyalty program

Additional case studies

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Pizza Co

A global pizza chain partnered with Pyxis to understand their competitive position and evaluate the financial impact of using third-party delivery apps.

Restaurants

Restaurant Co

A national restaurant chain engaged Pyxis to uncover the financial value of its loyalty program by bringing together 1P and 3P data.

Restaurants

Apparel Co

A luxury apparel brand partnered with Pyxis to better understand revenue drivers and customer archetypes to inform their go-forward growth strategy.

Consumer Products

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