Marketing & Activation

Leverage real-world transaction data to build custom advertising audiences and measure campaign effectiveness across channels

Questions our data answers

Identify Target Segments

Identify key customer segments to target based on purchasing behavior (e.g., loyalty members, switchers, churners)

Audience Design

Build custom audiences leveraging real world transaction data for highly targeted ad campaigns

Campaign Effectiveness

Measure omnichannel sales uplift for each campaign using observed spend from Pyxis’ card panel

Attribution & Measurement

Link verified consumer purchases to marketing spend / campaigns

How it works

Understand goals

Discuss your marketing campaign goals and define audience type using Pyxis customer insights (e.g., loyals, switchers, churners, etc.)

Link purchase data to media / marketing IDs

Pyxis links our 88M+ consumer purchase panel to an ID spine (e.g., Experian), performed via privacy-compliant clean room

Create audience(s)

Pyxis creates highly custom audiences based on brand-relevant behavior and specific campaign goals

Target and activate

Pyxis makes audiences available for targeted campaigns at your desired end point (e.g., DSPs or social platforms)

Examples of custom audiences:

New joiners or customers trialing your brand

Health-oriented lifestyle shoppers not buying your band

Customers that live near but have decreased spending in the last 6 months

Top X% of your customers

Customers switching from your brand to a competitor’s

Additional case studies

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