Product & Portfolio Optimization
Maximize product portfolio profitability and performance
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Private equity due diligence
Questions our data answers
Merchandising
SKU Assortment
Identify products to develop / stock or underperformers to rationalize
Pricing Ladder
Evaluate the effectiveness of different price tiers in driving sales and profitability
Pricing Benchmarking
Compare competitor pricing strategies to unlock opportunities for pricing optimization
Private Label Monitoring
Track the performance of competitor “Private Label” / “Basic” offerings
Product Basket
Analyze product mix-shift on a customers’ “basket” of purchases over time
New Brand Impact
Assess the impact of emerging brands and new product launches on category performance
Amazon Seller Evaluation
Identify and evaluate top-performing third-party sellers in online marketplaces
Promotion Effectiveness
Measure the impact of promotional campaigns on sales uplift and customer engagement
Development
Product Performance
Assess product performance across key metrics to refine and innovate your product strategy
Sentiment Analysis
Leverage AI to analyze consumer sentiment across brands, products, and categories
Feature Gap Analysis
Identify missing features or enhancements to improve product competitiveness and market fit
Our work with clients
Investment Fund / Hair Co
Analysis
Used Amazon transaction data to assess market position, customer share of wallet, and product performance (e.g., repurchase rate) of Hair Co, a potential target of an investment fund
Results
Initial assessment of target Hair Co’s market viability, customer engagement, and product strength, setting the stage for an evolving investment thesis and identifying growth / development areas
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market growth analysisPyxis platform
Additional case studies
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private equity
Vet Co
Pyxis enabled an investment fund to identify and unlock new growth levers for their veterinary portfolio company—pinpointing market expansion, pricing, and loyalty opportunities through spend data.
Consumer Services
private equity
Supermarket Co
To combat share loss, Supermarket Co partnered with Pyxis to analyze regional share trends and shopper behavior, uncovering localized strategies to boost competitiveness.
Retail
private equity
Hair Co
An investment fund engaged Pyxis to evaluate Hair Co’s investment potential and growth opportunities by leveraging Amazon data.
Private Equity

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