Our latest Pyxis case study dives into sales trends across Amazon Prime Days (July and October 2023, July and October 2024), analyzing category performance over time.

‍Key highlights:
Top Performers: Home & Garden and Apparel, Footwear & Accessories consistently lead, with 20-25% and 15-20% of sales.
Category Surges: Furniture, Toys & Games, and Baby & Toddler rise in ranking during Prime Days.
Declining Trends: Food & Beverage and Animal & Pet Supplies rank lower during these events.

This analysis offers actionable insights for brands and retailers to optimize for seasonal sales.