A luxury apparel brand experienced rapid growth but lacked clarity on the driving forces behind its success. Pyxis used credit card transaction data to aggregate market size & growth, track growth metrics against competitors, and compare spend by customer archetypes to inform their go-forward growth strategy.
The Challenge
Apparel Co is a luxury brand selling designer apparel and accessories, with global operations spanning online and brick-and-mortar stores. In recent years, they experienced significant growth but lacked an understanding of what drove increased sales and how they compared to their competitors.
How Pyxis Helped
Pyxis provided analysis using a custom credit card transaction dataset and summarized critical insights in output slides for Apparel Co. Learn more about our custom delivery models.
The Results
A deeper understanding of their growth drivers, competitive position, and customer purchasing behavior through Pyxis data uncovered a powerful story of market leadership for Apparel Co, informing their go-forward strategy and ambitions.
