Case study
Vet Co

An investment fund engaged Pyxis to analyze one of its veterinary portfolio companies across 8 key metro markets, aiming to better understand share / revenue trends and customer behavior. Pyxis’ insights, powered by debit and credit card transaction data, empowered the fund to refine Vet Co’s growth strategy—identifying opportunities for MSA-level expansion, optimizing pricing, and scaling loyalty.

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Private equity due diligence

The Challenge

An investment fund partnered with Pyxis to conduct an in-depth analysis of one of its active portfolio companies in the veterinary sector. The goal was to track customer behavior and sales trends across 8 key metropolitan markets.

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How Pyxis Helped

Market Share Gain / Loss
Analysis
Analyzed debit and credit card transaction data across focus MSAs to identify consumer veterinary services and pet hospital spending
Insight
Enabled the fund to track granular, monthly market share over time of Vet Co vs. peer set across MSAs of specific interest, highlighting a slight share gain at the expense of 2 key competitors
market growth analysisPyxis platform
Revenue Drivers
Analysis
Tracked Average Order Value (AOV) and Average Order Frequency (AOF) for customers of Vet Co and competitors in MSAs
Insight
Vet Co realized variable pricing by MSA and hospital type, with ‘Mixed Purpose’ facilities commanding highest AOV in select regions
market growth analysisPyxis platform
Retention / Churn
Analysis
Utilized debit and credit card transaction data to analyze how customers of Vet Co spent at other peer merchants
Insight
Loyalty for Vet Co was generally higher-than-average, with some variability by MSA, enabling a more targeted search for best practices
market growth analysisPyxis platform

Pyxis provided analysis using a custom debit and credit card dataset to the investment fund. Learn more about our custom delivery models.

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The Results

The PE fund leveraged these insights to shape Vet Co’s growth roadmap and evolving valuation story. By deeply understanding regional market share shifts, revenue drivers, and customer loyalty, they were able to identify high-performing MSAs for expansion, uncover opportunities to optimize pricing based on hospital type, and pinpoint high-retention MSAs with loyalty best practices to scale.

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