A national restaurant chain struggled to measure the impact of its recently-launched loyalty program and considered defunding the initiative. Pyxis overlaid credit card transaction data with internal loyalty data in a clean room, revealing a $100M revenue uplift and $5M profit gain – proving the program’s value.
The Challenge
A national restaurant chain developed and launched a loyalty program with the objectives of (1) driving incremental traffic and check size, (2) improving first-party customer data, and (3) strengthening brand affinity and retention.
Despite investing significantly in the program within its first year, they were unable to quantify the program’s financial success, making the program one of several candidates for cost-cutting measures.
How Pyxis Helped
Pyxis provided analysis using a custom credit card transaction dataset to Restaurant Co, who worked closely with a dedicated Bain team to generate insights. Learn more about our custom delivery models.
The Results
Customer insights powered by Pyxis data enabled Restaurant Co to quantify financial benefits from the loyalty program, leading to a decision to invest further.
